Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy

Flieger, Marcin2014-10-262014-10-262014Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 227-243978-83-62550-98-2http://hdl.handle.net/11199/8137The paper deals with the issues concerning the image management. Measures in this field can and ought to be taken up not only by private companies, but also by organizations of public administration. On the example of the Office of Town and Commune of Głuchołazy the author scrutinizes kinds and possibilities of using public relations instruments. As a result, the consistency and efficiency of the image management system in the organization have been evaluated.enopen accessAttribution-NonCommercial-NoDerivs 3.0 Polandimage managementpublic administrationcommunepublic relationsinstrumentsPossibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of GłuchołazybookPart