Kwak, Wioletta2013-07-152013-07-152012Business and Non-Profit Organizations Facing Increase Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2012. – S. 187-196978-83-88421-80-8http://hdl.handle.net/11199/395The aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The servey covered private non-profit organizations (non-government organizations) in three provinces : Malopolska, Podkarpacie and Silesia. The presented results of the research concern the mission and goals of organizations, planning their activities (including marketing activities) and foundations on which marketing strategies are based.enUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polskamarketing planningmarketing strategynon-profit organizationNPOmarketing of non-profit organizationnon-government organizationssocial missionstakeholdersarticle