Ujwary-Gil, AnnaPotoczek, Natalia2019-03-042019-03-042016Business and non-profit organizations facing increased competition and growing customers' demands : volume 15 : proceedings of the 15th Conference: MMC Brainville, Nowy Sącz, Poland, 20-21 June 2016. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2016. - S. 41-56978-83-65196-34-7http://hdl.handle.net/11199/10482The operationalization of a business model in particular areas requires the application of appropriate management concepts and methods. One of such concepts is Business Process Management (BPM), founded on an assumption of complex management of an organization aimed at providing value to customers. Simultaneously, designing a process-based organization calls for a proper understanding of the business model of an organization, its key elements and mutual relations appearing in the model. This paper demonstrates the relationships between a business model and process management, as well as the usefulness of the BPM concept in developing a business model.enopen accessAttribution-NonCommercial-NoDerivs 3.0 Polandbusiness modelbusiness process managementBPMvaluecustomersresearchoperationalizationbookPart