Browsing Czasopisma naukowe / Journals by Subject "Polska"

WSB-NLU Repository

Browsing Czasopisma naukowe / Journals by Subject "Polska"

Sort by: Order: Results:

  • Ambush Marketing in Poland Before the 2012 European Football Championship 
    Gębarowski, Marcin (Nowy Sacz School of Business – National-Louis University, 2013)
    Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion ...
  • Funding Innovation in Poland through Crowdfunding 
    Kozioł-Nadolna, Katarzyna (Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016)
    Funding innovative projects is one of the most serious problems faced by business owners in Poland. Therefore, due to the difficulties of obtaining external sources of financing, crowdfunding may constitute a new source ...
  • Selected Determinants of Mezzanine Financing in Poland 
    Golej, Robert (Foundation for the Dissemination of Knowledge and Science "Cognitione" ; Wyższa Szkoła Biznesu - National Louis University, 2016)
    A very significant form of company activity determining its development and even survival is innovation activity. Raising capital for the implementation of innovation is an important but not the only factor in the ...

Search WSB-NLU Repository


Advanced Search

Browse

My Account

Info