Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Subject "social media"

WSB-NLU Repository

Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Subject "social media"

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  • Social Media as a Source of Customer Knowledge – Potential and Limitations 
    Kopera, Sebastian (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    Social media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented ...
  • The Influence of Social Media on a Company’s Image. The Possibility of Internet Monitoring 
    Flieger, Marcin (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2013)
    The paper deals with issues concerning management of a company’s image, especially in an crisis situation. This aspect of management is analyzed in the context of social media – the way they function and influence an ...

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