Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Subject "social networks"
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Browsing Wydział Nauk Społecznych i Informatyki / College of Social and Computer Sciences by Subject "social networks"
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(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2012)A brand remains a considerable source of the competitive advantage. One of the elements contributing to its power is image. The information revolution and globalization make it necessary to search for new means of ...
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(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2012)The subject matter of the article is – based on the analysis of both the market and the consumer – interactive television and social media operating within its area. Their significance and usefulness grow as the changes ...
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