Marketing strategies of non-profit organizations in light of value-based marketing

dc.contributor.author	Kwak, Wioletta
dc.date.accessioned	2013-07-18T11:56:00Z
dc.date.available	2013-07-18T11:56:00Z
dc.date.issued	2011
dc.identifier.citation	Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 175-189	pl
dc.identifier.isbn	978-83-88421-79-2
dc.identifier.uri	http://hdl.handle.net/11199/468
dc.description.abstract	This paper presents the analysis of strategic decisions made by non- profit organizations in the context of value-based marketing. In the process of formulating and realizing the strategy non-profit organizations should always think in terms of value for their customers. The share and structure of the value for various groups of stakeholders are created by means of marketing instruments.	pl
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz	pl
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	non-profit organizations	pl
dc.subject	marketing strategies	pl
dc.title	Marketing strategies of non-profit organizations in light of value-based marketing	pl
dc.type	bookPart	pl