The author considers advertising to be an exceptionally dynamic industry, where upheavals occur almost on every-day basis. Hence, her main goal was to scrutinize the major changes which occurred in this field within last ...
The evolution of television as an advertising medium leads to changes in perception of commercial messages by their receivers (consumers). There are many factors suggesting that, in the near future, most of today’s mass ...
In many cases women are responsible for most of the purchasing decisions done in a household. These are usually mothers, grandmothers, nannies, or any type of women in the housekeeping position. While the male is the ...