Browsing Instytut Przedsiębiorczości i Zarządzania by Subject "non-profit organization"

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Applying Selected Models of Change Management in Non-Profit Organizations

Korczak, Paweł (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014)

Change management is very important these days. An organization’s market share and development are based on change. A company that cannot manage change will probably not survive in the market. Due to different ...
Planning Marketing Strategies in Non-Profit Organizations - Presentation of the Direct Research Results

Kwak, Wioletta (Wyższa Szkoła Biznesu - National-Louis University, 2012)

The aim of this paper is to present the issues connected with planning marketing strategies by non-profit organizations. The paper presents selected results of direct research conducted in 2009. The servey covered private ...
The Communication of Non-Profit Organizations with Their Stakeholders in the Light of the Direct Research

Kwak, Wioletta (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014)

The paper is devoted to the issue of communication of non-profit organizations with their stakeholders. It presents the addressees of promotional activities, forms of contacting various groups of interest as well as ...

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