Cultural competencies in market oriented international organizations

dc.contributor.author	Markiewicz, Izabela
dc.date.accessioned	2013-07-18T11:43:30Z
dc.date.available	2013-07-18T11:43:30Z
dc.date.issued	2011
dc.identifier.citation	:] Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 160-174	pl
dc.identifier.isbn	978-83-88421-79-2
dc.identifier.uri	http://hdl.handle.net/11199/467
dc.description.abstract	Market oriented companies are perceived as one of the most successful and sustainable business organizations. In recent years due to global economy changes increased interest in cross-cultural management issues has been noticed, though practitioners and academics are still working on the concept of cultural competency. The purpose of this paper is to present the possible impact of culture competence model on the market orientation of international organizations. The basic assumption is the greater culture competency, the greater market orientation of international organization.	pl
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz	pl
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	international organization	pl
dc.subject	organizational culture	pl
dc.title	Cultural competencies in market oriented international organizations	pl
dc.type	bookPart	pl