The Transformation of Culture in Modern Forms of Organization on the Example of Virtual Organizations

Abstract

Nowadays organizations are required to be extremely flexible while maintaining the consistency and integrity of actions, which is a difficult task. What management mechanisms are needed for that? In such circumstances, what is the role of the organizational culture? Does it still remain a kind of a “glue” bonding a company into one piece? What are the patterns of behavior that emerge from a new way of doing business in companies? The purpose of this article is to present the challenges posed by the development of culture in virtual organizations and the identification of potential research directions in this area. We hope that the concepts of culture and related problems presented in this paper prove to be an inexhaustible potential for research on collective behavior patterns and their impact on the functioning of the modern organization.