The Use of a Business Model in Designing and Operationalizing Processes

Abstract

The operationalization of a business model in particular areas requires the application of appropriate management concepts and methods. One of such concepts is Business Process Management (BPM), founded on an assumption of complex management of an organization aimed at providing value to customers. Simultaneously, designing a process-based organization calls for a proper understanding of the business model of an organization, its key elements and mutual relations appearing in the model. This paper demonstrates the relationships between a business model and process management, as well as the usefulness of the BPM concept in developing a business model.