Corporate social innovation: how to create value by doing the right things?

Abstract

The purpose of this article is to establish a new management idea that supports the integration of sustainable competitive advantage-creating rules and stakeholder relations. A top-down approach was used to develop proposal framework focused on analyzing the main theories including corporate social responsibility (CSR) and social innovations to identify new assumptions of value creation. The paper describes the novel conception of Corporate Social Innovations (CSI) linking innovations, social needs and organizational capabilities and resources to create and claim shared value (social and economic). The original conceptual framework extending the social innovation and CSR approaches by juxtaposing advantage-creating shared value taking into account the constraints of transaction costs associated in the process of exchange between the stakeholders.