Metodyka zarządzania aliansem

dc.contributor.author	Boćko, Bartosz
dc.date.accessioned	2014-04-15T09:11:57Z
dc.date.available	2014-04-15T09:11:57Z
dc.date.issued	2007
dc.identifier.citation	Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji i rosnących wymagań konsumentów. Pod red. A. Nalepki. Nowy Sącz : WSB-NLU, 2007. - S. 242-249	pl
dc.identifier.isbn	83-88421-54-9
dc.identifier.uri	http://hdl.handle.net/11199/7543
dc.description.abstract	Strategic alliance has become an integral aspect of the corporate strategy. However numerous studies show that 70% of alliances fail. In order to create strategic alliance company should take following steps: programming strategic alliance including view of clear business strategy, a dynamic view on organizational culture, a portfolio approach, an organizational infrastructure; the realization process of strategic alliance, and continue, relaunch, or exit alliance agreement. In article author focused on methodology of building successful strategic alliance.	pl
dc.language.iso	pl	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu	pl
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.title	Metodyka zarządzania aliansem	pl
dc.title.alternative	Methodology for managing strategic alliance	pl
dc.type	bookPart	pl