Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy

dc.contributor.author	Flieger, Marcin
dc.date.accessioned	2014-10-26T11:48:54Z
dc.date.available	2014-10-26T11:48:54Z
dc.date.issued	2014
dc.identifier.citation	Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 227-243	pl
dc.identifier.isbn	978-83-62550-98-2
dc.identifier.uri	http://hdl.handle.net/11199/8137
dc.description.abstract	The paper deals with the issues concerning the image management. Measures in this field can and ought to be taken up not only by private companies, but also by organizations of public administration. On the example of the Office of Town and Commune of Głuchołazy the author scrutinizes kinds and possibilities of using public relations instruments. As a result, the consistency and efficiency of the image management system in the organization have been evaluated.	pl
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz	pl
dc.rights	open access	pl
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 Poland	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	image management	pl
dc.subject	public administration	pl
dc.subject	commune	pl
dc.subject	public relations	pl
dc.subject	instruments	pl
dc.title	Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy	pl
dc.type	bookPart	pl