Repozytorium WSB-NLU :: Przeszukiwanie wg Autor "Bascavusoglu-Moreau, Elif"

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The Role of Creativity in Development of Innovation in Tourism
(Nowy Sacz School of Business – National-Louis University, 2013) Bascavusoglu-Moreau, Elif; Kopera, Sebastian; Wszendybył-Skulska, Ewa
Creatvity, innovaton and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creatvity and innovaton of tourism economy as well as the meaning of creatvity in tourism business are intensely discussed. Today, creatvity is being frequently analyzed as a basic feature of actons performed on a daily basis in terms of both personal and professional life, a feature that every employee is required to possess. It means that employers and, above all, the educaton system must feel it necessary to develop certain conditons in which human creatvity can be shaped, which is understood as a system that enables us to adjust to constantly changing environment and take a risk to apply new solutons to partcular problems. The artcle aims to present the role of creatvity in development of innovaton in tourism as well as factors that improve it. The analytcal part of the artcle will concentrate on the analysis of, inter alia, two signifcant groups of creatvity determinants: factors related to availability of qualifed staf on the local labor market as well as info-structure of tourism businesses.