Przeglądaj wg Autor "Grabowski, Artur"

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    Funkcjonowanie niemieckich przedsiębiorstw sportowych w warunkach globalizacji
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009) Grabowski, Artur
    The German sport clubs in last few years were submitted of organizing conversion to become sport companies. Taking into consideration the hierarchy of goals, sport success as well as financial results start to have an enormous role in their activity. This is a main reason, why marketing strategy begun to be implemented towards their customers. Diversification of the business activity and limitation of the risk was typical in this situation. In result, the German sport companies start to achieve revenues about 1,57 milliards € and become the main part of service sector. It is important to stress that all basic foundations will be verified during this recession.
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    Strategia i cele przedsiębiorstwa na przykładzie spółki akcyjnej FC BAYERN
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010) Grabowski, Artur
    For the last few years sport has become the industry in which football competition plays the main role. Modern sports clubs which act as stock corporations or limited partnerships strive for achieving organizational, sports and economical objectives. Through their activity the sports clubs become similar to market companies. The German market leader of changes is the sports enterprise FC Bayern, which due to its internal competitiveness factors, extends its position in the international market.