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    The difference in the level of altruism between cyberspace and real life
    (2012-09-05 03:03:26) Granda, Konrad; Stocki, Ryszard
    This research was conducted for four reasons. The first one was to examine the differences between altruism in the cyberspace and real life. The results regarding altruism in the cyberspace were viewed from the perspective of Klisanin’s theory of Digital Altruism (Klisanin, 2011). Second reason was to examine the relationship between interpersonal trust and knowledge sharing in the Internet environment and make a comparison with its ‘real life’ counterpart. In the third step relationship between interpersonal trust and social identification was tested, data from the two dimensions were compared. Finally, social identity’s relations with knowledge sharing were examined in regard to cyberspace and ‘real life’. In this research, 271 participants from three universities completed two opened-ended questions regarding altruism in ‘real life’ and ‘cyberspace’ and three questionnaires. Interpersonal Trust Scale by Julian Rotter (1991), Aspects of Identity Questionnaire (AIQ IV) by Jonathan Cheek (2002) and Questionnaire on Knowledge Sharing Behavior by Nor Intan Saniah binti Sulaiman (2010). Regression analysis showed that trust has strong impact on community factor of knowledge sharing and on social identification in both cyberspace and ‘real life’. The study also showed that social identification strongly influences personal and community factors of knowledge sharing in cyberspace environment and only community factor in ‘real life’. Altruistic activities are directed to people familiar to the altruist. Cyberspace altruistic activities are connected with Klisanin’s everyday and creative digital altruism.