Przeglądaj wg Autor "Liang, Chao-Tung"

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    Developing a Social Enterprise Performance Scale and Examining the Relationship Between Entrepreneurs’ Personality Traits and Their Perceived Enterprise Performance
    (Nowy Sacz School of Business – National-Louis University, 2015) Liang, Chao-Tung; Peng, Li-Pei; Yao, Shu-Nung; Liang, Chaoyun
    On the basis of the lack of measurement tools and the research gap regarding social entrepreneurship, three studies were conducted to develop a new measure of social enterprise (SE) performance that is empirically valid and easy to administer. The purpose of this measure was to examine the relationship between entrepreneurs’ personality traits and their perceived SE performance. The results indicated that SE performance can be assessed using four dimensions: personal issues, social aspects, business elements, and service programmes. Extraversion positively influenced service programmes, and openness negatively affected service programmes. Neuroticism and conscientiousness positively predicted personal issues and service programmes, and agreeableness positively predicted all dimensions of perceived SE performance. The results also demonstrated the curvilinear relationship of the U-shaped curve between neuroticism and personal issues and the social aspects of SE performance. Furthermore, the results showed the curvilinear relationship of the inverted U-shaped curve between agreeableness and the four dimensions of SE performance.
  • Miniatura
    Pozycja
    Interaction of Psychological Factors in Shaping Entrepreneurial Intention Among Computer and Electrical Engineering Students
    (Nowy Sacz School of Business – National-Louis University, 2015) Liang, Chao-Tung; Lee, Jia-Ling; Liang, Chaoyun
    Numerous technopreneurs start their ventures at college age, but the entrepreneurship of computer and electrical engineering (CEE) students remains under-studied. This study analysed both the combined and interactive effects of psychological factors on the entrepreneurial intentions of CEE students. In this study, entrepreneurial intention comprised two dimensions, conviction and preparation. Regarding the direct effects, the results indicated that self-efficacy affected entrepreneurial conviction the most, followed by negative emotion, intrinsic motivation, and metacognition. Negative emotion affected entrepreneurial preparation the most, followed by self-efficacy and positive emotion. The results also revealed several crucial interactive effects resulting from psychological factors. An increase in cognitive load increased the entrepreneurial intention of students exhibiting high intrinsic motivation and reduced the intention of students exhibiting low intrinsic motivation. An increase in metacognition increased the entrepreneurial conviction of students exhibiting either high or low intrinsic motivation. An increase in positive emotion reduced the entrepreneurial intention of students exhibiting high negative emotion and increased the intention of students exhibiting low negative emotion. An increase in self-efficacy increased the entrepreneurial intention of students exhibiting either high or low negative emotion.