Repozytorium WSB-NLU :: Przeszukiwanie wg Autor "Zhansultan, Alima"

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Promotion and analysis in the development of restaurant business: the case of a steakhouse restaurant in Kazahstan
(2019-11-18) Zhansultan, Alima; Jasieński, Michał
The restaurant business was always among profitable enterprises all over the time. Annually people spend around $1 billion on eating out. Kazakhstan is no exception when it comes to fancy restaurants and good eating places. It is very important for restaurants that they are well organized and pursue their values in order to maintain good client base and be profitable. There are many different aspects that need to considered before opening a restaurant. Among them are qualified personnel, verified suppliers, creative interior and many others. Nowadays, steakhouses become very popular among middle and high income class customers. It is a place that focuses on meat dishes that came to our country from American culture. CRUDO steakhouse, GoodBeef steakhouse are examples of Almaty finest places. I analyze the operations of full life cycle of restaurant business in Almaty, from registration of the enterprise to its operation, marketing channels and costs, through marketing concepts such as SWOT Analysis, Porter’s 5 forces and marketing 4 Ps. The main objective is to analyze all components of restaurant business in Kazakhstani market using the example of the CRUDO steakhouse.