(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008) Bąk, Janusz
Strategic management process, which leads to formulating and implementing a strategy, needs to be supported by a knowledge database containing relevant information about the organization’s external and internal environments. It aims to evaluate the organization’s current strategic situation as
well as to anticipate the future course of change.
The objective of this paper is discuss the essence of environmental analysis and the functions it serves in the process of strategic management.