(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014) Baran, Grzegorz; Bąk, Janusz
Innovation, innovation economy, innovation management are all crucial
issues in both theory and practice of management. The purpose of this paper
is to provide mechanisms for the use of corporate community involvement in
public affairs as a source of innovation for both business organizations and in
relation to ways of solving social problems and pursuing public purposes. The
use of business engagement in social affairs as a source and inspiration for
innovation and the mechanisms of responsible use of that business engagement
by community and public organizations were analyzed. Companies have
discovered that social problems have their economic side and the involvement
in solving the problems of the public sector can strongly stimulate their own
business processes. The new paradigm for innovation grows in the field of
cooperation between private business and public interest, generating positive
and permanent changes for both sides. There is a strong need for the cause
social responsiveness and increased social sensitivity, not only on the side of
the business but also in public organizations.