Funkcjonowanie niemieckich przedsiębiorstw sportowych w warunkach globalizacji

Abstract

The German sport clubs in last few years were submitted of organizing conversion to become sport companies. Taking into consideration the hierarchy of goals, sport success as well as financial results start to have an enormous role in their activity. This is a main reason, why marketing strategy begun to be implemented towards their customers. Diversification of the business activity and limitation of the risk was typical in this situation. In result, the German sport companies start to achieve revenues about 1,57 milliards € and become the main part of service sector. It is important to stress that all basic foundations will be verified during this recession.