Przeglądaj wg Autor "Plata-Alf, Dagmara"

Teraz wyświetlane 1 - 1 z 1
  • Miniatura
    Pozycja
    Marketing Communications in a Virtual Environment – Opportunities and Challenges for Companies in the Tourism Sector
    (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2013) Plata-Alf, Dagmara
    The development of communication-information technology has led to the transfer of the communication process to a virtual environment influencing while at the same time providing an opportunity and a challenge for the development of marketing strategies. This article presents a literary overview aimed at clarifying key concepts and processes related to transformations in internet marketing, and systematizing definitions functioning in that field of science. As a part of the analysis, the article includes a case study of an internet marketing communication tool, and one of the major virtual tourist agents, Booking.com.