Marketing Communications in a Virtual Environment – Opportunities and Challenges for Companies in the Tourism Sector
Ładowanie...
Data
2013
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
The development of communication-information technology has led to the
transfer of the communication process to a virtual environment influencing
while at the same time providing an opportunity and a challenge for the
development of marketing strategies. This article presents a literary overview
aimed at clarifying key concepts and processes related to transformations
in internet marketing, and systematizing definitions functioning in that field
of science. As a part of the analysis, the article includes a case study of an
internet marketing communication tool, and one of the major virtual tourist
agents, Booking.com.
Opis
Słowa kluczowe
marketing communications, internet marketing, internet tools in marketing communications, information technology, virtual environment, Booking.com
Cytowanie
Business and non-profit organizations facing increased competition and growing customers' demands / ed. by Adam Nalepka, Anna Ujwary-Gil. Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University, cop. 2013. - S. 117-128