Marketing Communications in a Virtual Environment – Opportunities and Challenges for Companies in the Tourism Sector

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dc.contributor.authorPlata-Alf, Dagmara
dc.date.accessioned2014-04-07T11:58:18Z
dc.date.available2014-04-07T11:58:18Z
dc.date.issued2013
dc.description.abstractThe development of communication-information technology has led to the transfer of the communication process to a virtual environment influencing while at the same time providing an opportunity and a challenge for the development of marketing strategies. This article presents a literary overview aimed at clarifying key concepts and processes related to transformations in internet marketing, and systematizing definitions functioning in that field of science. As a part of the analysis, the article includes a case study of an internet marketing communication tool, and one of the major virtual tourist agents, Booking.com.pl
dc.identifier.citationBusiness and non-profit organizations facing increased competition and growing customers' demands / ed. by Adam Nalepka, Anna Ujwary-Gil. Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University, cop. 2013. - S. 117-128pl
dc.identifier.isbn978-83-88421-82-2
dc.identifier.urihttp://hdl.handle.net/11199/7412
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National-Louis University in Nowy Sączpl
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectmarketing communicationspl
dc.subjectinternet marketingpl
dc.subjectinternet tools in marketing communicationspl
dc.subjectinformation technologypl
dc.subjectvirtual environmentpl
dc.subjectBooking.compl
dc.titleMarketing Communications in a Virtual Environment – Opportunities and Challenges for Companies in the Tourism Sectorpl
dc.typebookPartpl

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