Technology Entrepreneurship, 2012, vol. 8, issue 1
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Pozycja Declining Innovation Performance of the Hungarian Economy: Special Focus on Organizational Innovation the Example of the European Community Innovation Survey (CIS)(Nowy Sacz School of Business – National-Louis University, 2012) Makó, Csaba; Illéssy, Miklós; Csizmadia, PéterIn this paper the authors intend to examine the innovation performance of the Hungarian firms before and following the period of the global financial crisis and economic downturn. Contrary to the mainstream approach non-technological innovation, more precisely workplace innovation is put into the focus of the analysis. The authors argue that this is a neglected dimension of firms’ innovation activities which may become an important source of competitiveness at company level and thus it deserves more attention. The analysis of empirical data of the various waves of the European Community Innovation Survey (CIS) on non-technological innovation shows that the innovation performance of the Hungarian firms is declining. The authors complement this statistical analysis with the results of the European Working Conditions Survey demonstrating that there are significant differences in the innovation performance of such country groups as the EU-27, the Nordic and the Post-Socialist countries. Beside the country-specific comparison, the authors evaluate the performance of the Hungarian and Slovakian knowledge-intensive business service sector identified as a driver playing a “benchmark” role in speeding up workplace innovations. Finally, some key lessons are drawn indicating the need for a map on the distribution of different work organization forms in order to better understand the companies’ innovation activity and skill requirements.Pozycja Matching Imitative Activity of High-Tech Firms with Entrepreneurial Orientation(Nowy Sacz School of Business – National-Louis University, 2012) Najda-Janoszka, MartaAs pointed by numerous scholars high technology sectors are very apt for studying entrepreneurial activities due to their high levels of innovativeness. However, taking into account the highly dynamic and substantially hostile environment in those sectors, innovation may often not be the best strategic choice for market entry. In fact, the business practice confirms the extensive utilization of imitation strategy by technology entrepreneurs Meanwhile, the literature on entrepreneurship focuses almost exclusively on original innovators, underestimating the importance of imitation in the growth process and indicating shortage of research on imitative activities of entrepreneurs. Therefore this article presents discussion on the applicability of entrepreneurial orientation to imitators from the high-tech industries.Pozycja Global Business Networks and Cooperation within Supply Chain as a Strategy of High-Tech Companies’ Growth(Nowy Sacz School of Business – National-Louis University, 2012) Ratajczak-Mrozek, MilenaThe specificity of the operation profile of high-tech companies, including the necessity of operating at the international scale may account for the fact that these companies may find in network relationships, business networks and cooperation an essential determinant for growth and competitiveness. Foreign entities should be especially interesting business partners for high- tech companies, as they are often seen as representing more advanced knowledge, resources and experience. The aim of the article is to point out to global business networks (i.e. including both local and foreign entities), and especially to cooperation within supply chain, as an important basis for a growth strategy of a high-tech company. The article adopts assumptions of the network approach as a concept of companies cooperation. An analysis of the author’s own as well as secondary empirical research, with the focus on high- tech companies located in Poland is presented. In particular, the data from own research of 62 high-tech companies in Poland conducted in the first half of 2011 is analysed. It shows that the high-tech companies placing great importance on cooperation within supply chain demonstrate a higher growth and level of competitiveness than the companies which do not ascribe such importance (bearing in mind that supply chain forms an important part of a business network).Pozycja Political perspective on technology alliances – the cases of Microsoft and Google(Nowy Sacz School of Business – National-Louis University, 2012) Klincewicz, KrzysztofThe article presents technological alliances as political activities, helping establish coalitions, co-opt supporters and eliminate rivals. Using the example of Microsoft’s and Google’s partner ecosystems, it discusses specific partnership techniques and their relevance for technology companies. The article offers a rich picture of developments of Microsoft Windows and Google Android platforms, combined with the steps taken by both companies to ensure support from partner firms. The effectiveness of financial, marketing and technological incentives as well as of deterrents depends on expected outcomes (such as: decreasing transaction costs, creating lock-ins, stimulating innovativeness or restricting development of competitive products) and technology life cycle stages. The article helps shape partnership strategies and optimize investments, needed to motivate and control partners.