The Role of CSR in Corporate Social Capital Creation
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Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”
Abstrakt
The paper explores the relationship between social capital, corporate social
capital and corporate social responsibility and trust in business. The aim of
the paper is to highlight the role of the CSR concept in the corporate social
capital creation process. The authors started with the review of the social
capital concept – its essence, development, and characteristics. Further, the
analysis of the business adaptation of the social capital concept was conducted.
Finally, the corporate social responsibility concept was presented and its role
from the perspective of trust and wider, corporate social capital creation, was
discussed. It is concluded that actual implementation of the CSR concept can
raise the trust to the business organization and create its social capital.
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Business and non-profit organizations facing increased competition and growing customers' demands : volume 16 : proceedings of the 16th Conference: Tomaszowice, Poland, 19-20 June 2017. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017. S. 11-28
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