Understanding and innovating business models: some basic methodological issues
Ładowanie...
Data
2013
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Oficyna Wydaw. PTZP
Abstrakt
We discuss basic components of the business model concept, with particular
emphasis on rigorous and preferably quantitative methods of analysis of business models.
We focus on factors which influence the process of developing customer value proposition
- a crucial part of any business model. We also present an international collaborative
project aimed at developing methods of making existing business models of SMEs more
innovative.
Opis
Słowa kluczowe
business model, innovation management, heuristic methods
Cytowanie
Jasieński, M., Rzeźnik, M., Candi, M., Understanding and innovating business models: some basic methodological issues [w:] Innovations in management and production engineering. Ed. R. Knosala. Opole : Oficyna Wydaw. PTZP, 2013. - S. 51-58