Książki / rozdziały (WZT)

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https://repozytorium.wsb-nlu.edu.pl//handle/11199/290

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Przeglądaj Książki / rozdziały (WZT) wg Autor "Stach, Przemysław"

Teraz wyświetlane 1 - 5 z 5
  • Miniatura
    Pozycja
    Identification and Interpretation of the Importance of Customer Service Satisfaction Factors
    (Wyższa Szkoła Biznesu - National-Louis University, 2012) Stach, Przemysław; Staliński, Piotr; Stawicka, Monika
    Customer satisfaction is shaped by their experience over the whole supplier - customer relation cycle, i.e., throughout a pre-transactional, transactional and post-transactional phase, respectively. Customer service is the process that unites all three phases. Therefore planning efficient customer service should be based on the priorities which customers value most in the process and which have the strongest impact on their satisfaction. The literature and practice indicate at least two ways which allow one to establish customer-perceived significance of market offerings’ attributes. However, each way leads to a different customer’s reality and supports different managerial decisions. Understanding of those alternative ways enables decision-makers to take more appropriate steps and consequently achieve higher levels of customer satisfaction. In this article, we attempt to uncover the implications of alternative procedures to identify customer perceived importance of market offering aspects: stated importance and derived importance. We verify our claims using the data from an exploratory study of personal insulin pumps users.
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    Pozycja
    Marketing partnerski w kontekście business-to-business - synteza koncepcji i wyzwania wdrożeniowe
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005) Stach, Przemysław
    Relationship marketing is more and more often a subject of interest for both scho- lars and practitioners, but it is still just an interesting and visionary concept. Up till now, marketing literature does not give too many answers to the question how to move beyond the purely theoretical frame of the concept. The objective of this paper is to present an overview of fundamental relationship marketing goals and basic requirements for its implementation in business-to-business markets.
  • Miniatura
    Pozycja
    Pomiar lojalności na rynku usług - empiryczna weryfikacja trafności wybranych symptomów lojalności
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008) Stach, Przemysław
    The purpose of this paper is to examine empirically hypothesized validity of a set of symptoms of customer loyalty. Inspired by the customer loyalty literature, the author sets a number of hypotheses, which are then verified using primary data coming from a sample of 693 valid responses. The author found empirical evidence of significant, yet weak relationship between prefer- ence for the service-provider when faced with a choice, and commitment to continue using provider’s services. Unfortunately, the confirmed symptoms are not able to fully account for customer loyalty, which implies the need to identify other valid symptoms to complement the model. In addition to that, it seems reasonable to seek further verification of the obtained results in a series of studies conducted in a variety of specific service contexts.
  • Miniatura
    Pozycja
    Wpływ podejścia partnerskiego usługodawcy na potencjał relacyjny usługobiorcy - próba empirycznej weryfikacji hipotezy
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009) Stach, Przemysław
    In the article, the author provides a tentative verification of a hypothesis of a considerable influence of the relational approach demonstrated by a service-provider on a customer’s relational potential. The author offers the conceptualization of key constructs, uses the methodology of path analysis in the form of structural equation modeling (SEM, supported by Amos 17.0 used at the data analysis stage) to confirm his hypothesis, and suggests a possible causal link between the key constructs.
  • Miniatura
    Pozycja
    Wpływ wartości dla klienta na zadowolenie, lojalność oraz rekomendacje - studium przypadku Wyższej Szkoły Biznesu
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010) Stach, Przemysław; Bąk, Janusz
    The paper aims to verify a hypothesized positive influence of perceived customer value on customer satisfaction, loyalty, and positive word-of-mouth likelihood. The authors present empirical evidence coming from their own research to support the hypothesized relationships, as well as offer directions for further research. The empirical section of the paper is preceded by the presentation of the relevant concepts.