Przeglądaj wg Autor "Flieger, Marcin"

Teraz wyświetlane 1 - 3 z 3
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    Conditions and Possibilities of Creating a Communication System with the Public by Public Administration Institutions
    (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz and Fundacja Upowszechniająca Wiedzę i Naukę “Cognitione”, 2015) Flieger, Marcin
    The paper deals with the issues concerning creating and managing communication system with the public by public administration institutions, focusing on gminas. Thus, analyzing unique functions realized by the gminas, the author has emphasized the necessity of implementing principles of a Customer Relationship Management concept. Next, the relation between the CRM concept and the idea and measures in the field of public relations has been scrutinized. As a result, the author has analyzed the ways and principles of using various communication channels with the public, showing conditions and possibilities of their implementation by the gminas.
  • Miniatura
    Pozycja
    Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy
    (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014) Flieger, Marcin
    The paper deals with the issues concerning the image management. Measures in this field can and ought to be taken up not only by private companies, but also by organizations of public administration. On the example of the Office of Town and Commune of Głuchołazy the author scrutinizes kinds and possibilities of using public relations instruments. As a result, the consistency and efficiency of the image management system in the organization have been evaluated.
  • Miniatura
    Pozycja
    The Influence of Social Media on a Company’s Image. The Possibility of Internet Monitoring
    (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2013) Flieger, Marcin
    The paper deals with issues concerning management of a company’s image, especially in an crisis situation. This aspect of management is analyzed in the context of social media – the way they function and influence an organization’s image. Using the Nestle company as an example the author scrutinizes sources and the development of negative campaigns against the firm. Then the author presents the characteristics and possibilities of applying Internet monitoring aimed at detecting negative phenomena having an impact on the company’s image.