Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy

Pliki

Główny Flieger Marcin, Possibilities of Using Public Relations Instruments By a Public Organization on the Example of the Office of Town and Commune of Głuchołazy.pdf (187.61 KB)

Data

2014

Autorzy

Tytuł czasopisma

ISSN czasopisma

Tytuł tomu

Wydawca

Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz

Abstrakt

The paper deals with the issues concerning the image management. Measures in this field can and ought to be taken up not only by private companies, but also by organizations of public administration. On the example of the Office of Town and Commune of Głuchołazy the author scrutinizes kinds and possibilities of using public relations instruments. As a result, the consistency and efficiency of the image management system in the organization have been evaluated.

Opis

Słowa kluczowe

image management, public administration, commune, public relations, instruments

Cytowanie

Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 227-243

URI

http://hdl.handle.net/11199/8137

Kolekcje

Książki / rozdziały (Inst. PiZ)

Rekomendacja

Recenzja

Uzupełnione przez

Cytowane przez

Licencja Creative Commons

open access
O ile nie zaznaczono inaczej, licencja tego elementu jest opisana jako open access
Zobacz szczegóły