The Influence of Social Media on a Company’s Image. The Possibility of Internet Monitoring
Ładowanie...
Data
2013
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
The paper deals with issues concerning management of a company’s
image, especially in an crisis situation. This aspect of management is
analyzed in the context of social media – the way they function and influence
an organization’s image. Using the Nestle company as an example the author
scrutinizes sources and the development of negative campaigns against the
firm. Then the author presents the characteristics and possibilities of applying
Internet monitoring aimed at detecting negative phenomena having an impact
on the company’s image.
Opis
Słowa kluczowe
image, social media, Internet, monitoring, crisis
Cytowanie
Business and non-profit organizations facing increased competition and growing customers' demands / ed. by Adam Nalepka, Anna Ujwary-Gil. Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University, cop. 2013. - S. 35-49