The Influence of Social Media on a Company’s Image. The Possibility of Internet Monitoring

Uproszczony widok
dc.contributor.authorFlieger, Marcin
dc.date.accessioned2014-04-07T10:52:51Z
dc.date.available2014-04-07T10:52:51Z
dc.date.issued2013
dc.description.abstractThe paper deals with issues concerning management of a company’s image, especially in an crisis situation. This aspect of management is analyzed in the context of social media – the way they function and influence an organization’s image. Using the Nestle company as an example the author scrutinizes sources and the development of negative campaigns against the firm. Then the author presents the characteristics and possibilities of applying Internet monitoring aimed at detecting negative phenomena having an impact on the company’s image.pl
dc.identifier.citationBusiness and non-profit organizations facing increased competition and growing customers' demands / ed. by Adam Nalepka, Anna Ujwary-Gil. Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University, cop. 2013. - S. 35-49pl
dc.identifier.isbn978-83-88421-82-2
dc.identifier.urihttp://hdl.handle.net/11199/7407
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National-Louis University in Nowy Sączpl
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectimagepl
dc.subjectsocial mediapl
dc.subjectInternetpl
dc.subjectmonitoringpl
dc.subjectcrisispl
dc.titleThe Influence of Social Media on a Company’s Image. The Possibility of Internet Monitoringpl
dc.typebookPartpl

Pliki

Oryginalne pliki
Teraz wyświetlane 1 - 1 z 1
Miniatura
Nazwa:
Flieger Marcin, The influence of social media on a company’s Image.pdf
Rozmiar:
5.77 MB
Format:
Adobe Portable Document Format
Pobierz
Licencja
Teraz wyświetlane 1 - 1 z 1
Brak miniatury
Nazwa:
license.txt
Rozmiar:
1.5 KB
Format:
Item-specific license agreed upon to submission
Opis:
Pobierz

Kolekcje

Książki / rozdziały (Inst. PiZ)