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Pozycja Discovering Patterns and Models in Economic and Business Analysis(Wyższa Szkoła Biznesu – National-Louis University, 2004) Śliwa, KazimierzPozycja Derivative Securities in Risk Management for Capital Market Investments(Wyższa Szkola Biznesu - National-Louis University, 2004) Capiński, MarekPozycja Polish Management in Times of Change(Wyższa Szkola Biznesu - National-Louis University, 2004) Koźmiński, Andrzej K.Pozycja The Role of Transnational Corporations in the Entity Structure of World Economy - A Contribution to the Verification of G.S. Yip's Proposition(Wyższa Szkola Biznesu - National-Louis University, 2004) Wiktor, Jan W.Pozycja Position and Role of Strategic Analysis in the Process of Strategic Management(Wyższa Szkoła Biznesu – National-Louis University, 2004) Czarnecki, PiotrPozycja Should the Polish Power Industry be Integrated and If So, How?(Wyższa Szkoła Biznesu – National-Louis University, 2004) Szablewski, AndrzejPozycja Hill Crunching Clustered Genetic Search and its Improvements(Wyższa Szkoła Biznesu – National-Louis University, 2005) Telega, Henryk; Podolak, IgorPozycja Labelled Polyomino Codes: A Survey of Algebraic and Deductibility Issues(Wyższa Szkoła Biznesu – National-Louis University, 2005) Moczurad, WłodzimierzPozycja A New Method of DCF Valuation(Wyższa Szkoła Biznesu – National-Louis University, 2005) Capiński, MarekPozycja Differently Fundamental – Microstructural Approach to Determining PLN/EUR Central Rate for ERM II(Wyższa Szkoła Biznesu – National-Louis University, 2005) Patena, WiktorPozycja Isomorphism Testing for Orthomodular Lattices(Wyższa Szkoła Biznesu – National-Louis University, 2005) Gorazd, Tomasz A.; Idziak, Paweł M.Pozycja Expansion of Marketing Activities and Marketing as a Field of Science and Education Subject(Wyższa Szkoła Biznesu – National-Louis University, 2005) Dietl, JerzyPozycja An Overview of Contemporary Theories of Fertility(Wyższa Szkoła Biznesu – National-Louis University, 2005) Suseł, AleksanderPozycja Enterprise Strategy Implementation Methodology(Wyższa Szkoła Biznesu – National-Louis University by Management Sciences Institute, 2007) Noga, GracjanaPozycja Treshold Management in an Enterprise(Wyższa Szkoła Biznesu – National-Louis University by Management Sciences Institute, 2007) Wdowiak, WojciechPozycja Pricing Dividend Protected Options Listed on the Warsaw Stock Exchange(Wyższa Szkoła Biznesu – National-Louis University by Management Sciences Institute, 2007) Kobak, Piotr Z.Due to the contingent dividend protection feature of the stock options listed on the Warsaw Stock Exchange, the standard Black-Scholes option price formulae do not apply in this case. We derive closed form price formulae and the put-call parity relationship for WSE stock options, and discuss the price differences between the standard and the modified formulae.Pozycja Value Added as a Measurement of the Effectiveness of Business Enterprises(Wyższa Szkoła Biznesu – National-Louis University by Management Sciences Institute, 2007) Ujwary-Gil, AnnaPozycja Public-Private Partnerships in Toll Motorways in Poland: A Comparison of Financing, Exploitation and Fiscal Risks(Wyższa Szkoła Biznesu – National-Louis University by Management Sciences Institute, 2007) Moszoro, MarianPozycja Role of ICT Training in Closing Digital Divide among SMEs(Wyższa Szkoła Biznesu – National-Louis University by Management Sciences Institute, 2007) Wielicki, TomaszPozycja Homo Communicans – Personalistic Determinants of Communication in Context of Media(Wyższa Szkoła Biznesu – National-Louis University, 2009) Drożdż, MichałThe aim of this article is to present the communication process as an act of a person who, as a communicating being, constitutes himself the basic criteria and determinants of communication. It means that communication as an act of human being is above all personally determined. Therefore, speaking about communication, we understand it mainly as a manifestation of human rationality, as a process of communicating in the context of human rationality, as an intrapersonal, interpersonal or collective process. In this article, above all, we try to use the universal meaning of the ‘person in the action’ and to accommodate the scheme of thinking and arguing of Wojtyła to the analyses of the presence and communicative acts of a person. Following this point of view, any communication, even through media, is an act of a person and a participation in communication relations with other people. Also our analyses endeavor to be a communication study through the prism of a person. Referring to the aforementioned Wojtyła’s thought, in the course of our analyses we will try to show that a human being is an integrating subject of his communication activities and a platform of integration of intersubjective media activities. Therefore, it can be said that a person is homo communicus and homo communicans and, conversely, that homo communicus that becomes homo communicans is a person.