(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010) Stach, Przemysław; Bąk, Janusz
The paper aims to verify a hypothesized positive influence of perceived customer value
on customer satisfaction, loyalty, and positive word-of-mouth likelihood. The authors
present empirical evidence coming from their own research to support the hypothesized
relationships, as well as offer directions for further research. The empirical section of
the paper is preceded by the presentation of the relevant concepts.