Książki / rozdziały (WZT)

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https://repozytorium.wsb-nlu.edu.pl//handle/11199/290

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Przeglądaj Książki / rozdziały (WZT) wg Temat "lojalność klientów"

Teraz wyświetlane 1 - 2 z 2
  • Miniatura
    Pozycja
    Pomiar lojalności na rynku usług - empiryczna weryfikacja trafności wybranych symptomów lojalności
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008) Stach, Przemysław
    The purpose of this paper is to examine empirically hypothesized validity of a set of symptoms of customer loyalty. Inspired by the customer loyalty literature, the author sets a number of hypotheses, which are then verified using primary data coming from a sample of 693 valid responses. The author found empirical evidence of significant, yet weak relationship between prefer- ence for the service-provider when faced with a choice, and commitment to continue using provider’s services. Unfortunately, the confirmed symptoms are not able to fully account for customer loyalty, which implies the need to identify other valid symptoms to complement the model. In addition to that, it seems reasonable to seek further verification of the obtained results in a series of studies conducted in a variety of specific service contexts.
  • Miniatura
    Pozycja
    Wpływ wartości dla klienta na zadowolenie, lojalność oraz rekomendacje - studium przypadku Wyższej Szkoły Biznesu
    (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010) Stach, Przemysław; Bąk, Janusz
    The paper aims to verify a hypothesized positive influence of perceived customer value on customer satisfaction, loyalty, and positive word-of-mouth likelihood. The authors present empirical evidence coming from their own research to support the hypothesized relationships, as well as offer directions for further research. The empirical section of the paper is preceded by the presentation of the relevant concepts.