Metodyka zarządzania aliansem
| dc.contributor.author | Boćko, Bartosz | |
| dc.date.accessioned | 2014-04-15T09:11:57Z | |
| dc.date.available | 2014-04-15T09:11:57Z | |
| dc.date.issued | 2007 | |
| dc.description.abstract | Strategic alliance has become an integral aspect of the corporate strategy. However numerous studies show that 70% of alliances fail. In order to create strategic alliance company should take following steps: programming strategic alliance including view of clear business strategy, a dynamic view on organizational culture, a portfolio approach, an organizational infrastructure; the realization process of strategic alliance, and continue, relaunch, or exit alliance agreement. In article author focused on methodology of building successful strategic alliance. | pl |
| dc.identifier.citation | Organizacje komercyjne i niekomercyjne wobec wzmożonej konkurencji i rosnących wymagań konsumentów. Pod red. A. Nalepki. Nowy Sącz : WSB-NLU, 2007. - S. 242-249 | pl |
| dc.identifier.isbn | 83-88421-54-9 | |
| dc.identifier.uri | http://hdl.handle.net/11199/7543 | |
| dc.language.iso | pl | pl |
| dc.publisher | Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu | pl |
| dc.rights | Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ | * |
| dc.title | Metodyka zarządzania aliansem | pl |
| dc.title.alternative | Methodology for managing strategic alliance | pl |
| dc.type | bookPart | pl |