Błędy marketingowe w kontekście międzynarodowym

dc.contributor.advisor	Jasieński, Michał
dc.contributor.author	Wilczek Michał
dc.date.accessioned	2014-02-25T11:25:53Z
dc.date.available	2014-02-25T11:25:53Z
dc.date.issued	2007
dc.description.abstract	The thesis discusses mistakes in international marketing that occurred in the last 50 years and analyzes the reasons they were considered mistakes. The companies described had direct issues with wrong slogans, product naming, lack of compatibility with a target country’s culture and laws, as well as simple translation mistakes. Such marketing mistakes led to serious consequences, including protests, lawsuits and boycotts, locally and worldwide. This analysis could help marketing experts in taking the necessary steps in international marketing and avoiding similar mistakes in the future. Pictures and graphs have been provided to better illustrate the cases and companies themselves.	en
dc.identifier.uri	http://hdl.handle.net/11199/6325
dc.language.iso	pl	pl
dc.rights	licencja niewyłączna	pl
dc.subject	marketing	en
dc.subject	wrong slogan and name	en
dc.subject	unfortunate timing of promotional campaign release	en
dc.subject	lack of compatibility with local culture and law	en
dc.subject	advertisements referring to child labor	en
dc.subject	wrong interpretation of the company advertisement	en
dc.title	Błędy marketingowe w kontekście międzynarodowym	pl
dc.title.alternative	Marketing Mistakes in the International Context	en
dc.type	bachelorThesis	pl

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