The Communication of Non-Profit Organizations with Their Stakeholders in the Light of the Direct Research

Pliki

Główny Kwak Wioletta, The Communication of Non-Profit Organizations with Their Stakeholders in the Light of the Direct Research.pdf (91.74 KB)

Data

2014

Autorzy

Tytuł czasopisma

ISSN czasopisma

Tytuł tomu

Wydawca

Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz

Abstrakt

The paper is devoted to the issue of communication of non-profit organizations with their stakeholders. It presents the addressees of promotional activities, forms of contacting various groups of interest as well as instruments and scope of marketing communication activities undertaken by organizations. The paper is based on the conducted direct research. Proper communication with the environment is vital for non-profit organizations functioning in the market. The surveyed entities used various forms of contacting their stakeholders, both direct and indirect ones. Particular instruments of marketing communication have been used to different extent by the organizations.

Opis

Słowa kluczowe

non-business organization, non-profit organization, stakeholder, communication, marketing communication, promotion

Cytowanie

Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 11-21

URI

http://hdl.handle.net/11199/8122

Kolekcje

Książki / rozdziały (Inst. PiZ)

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Licencja Creative Commons

open access
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