The Communication of Non-Profit Organizations with Their Stakeholders in the Light of the Direct Research
Ładowanie...
Data
2014
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
The paper is devoted to the issue of communication of non-profit organizations
with their stakeholders. It presents the addressees of promotional activities,
forms of contacting various groups of interest as well as instruments and scope
of marketing communication activities undertaken by organizations. The
paper is based on the conducted direct research. Proper communication with
the environment is vital for non-profit organizations functioning in the market.
The surveyed entities used various forms of contacting their stakeholders, both
direct and indirect ones. Particular instruments of marketing communication
have been used to different extent by the organizations.
Opis
Słowa kluczowe
non-business organization, non-profit organization, stakeholder, communication, marketing communication, promotion
Cytowanie
Business and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 11-21