The Communication of Non-Profit Organizations with Their Stakeholders in the Light of the Direct Research

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dc.contributor.authorKwak, Wioletta
dc.date.accessioned2014-10-25T09:46:41Z
dc.date.available2014-10-25T09:46:41Z
dc.date.issued2014
dc.description.abstractThe paper is devoted to the issue of communication of non-profit organizations with their stakeholders. It presents the addressees of promotional activities, forms of contacting various groups of interest as well as instruments and scope of marketing communication activities undertaken by organizations. The paper is based on the conducted direct research. Proper communication with the environment is vital for non-profit organizations functioning in the market. The surveyed entities used various forms of contacting their stakeholders, both direct and indirect ones. Particular instruments of marketing communication have been used to different extent by the organizations.pl
dc.identifier.citationBusiness and Non-Profit Organizations Facing Increased Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2014. – S. 11-21pl
dc.identifier.isbn978-83-62550-98-2
dc.identifier.urihttp://hdl.handle.net/11199/8122
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National-Louis University in Nowy Sączpl
dc.rightsopen accesspl
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Poland*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectnon-business organizationpl
dc.subjectnon-profit organizationpl
dc.subjectstakeholderpl
dc.subjectcommunicationpl
dc.subjectmarketing communicationpl
dc.subjectpromotionpl
dc.titleThe Communication of Non-Profit Organizations with Their Stakeholders in the Light of the Direct Researchpl
dc.typebookPartpl

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