Social Media as a Source of Customer Knowledge – Potential and Limitations

Uproszczony widok
dc.contributor.authorKopera, Sebastian
dc.date.accessioned2019-04-15T10:29:53Z
dc.date.available2019-04-15T10:29:53Z
dc.date.issued2017
dc.description.abstractSocial media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented text are: to explain this potential and to analyze barriers to the acquisition of customer knowledge by tourism organizations. A literature review will be applied along with the analysis of empirical data from one tourism institution and six business companies, to achieve those goals.pl
dc.identifier.citationBusiness and non-profit organizations facing increased competition and growing customers' demands : volume 16 : proceedings of the 16th Conference: Tomaszowice, Poland, 19-20 June 2017. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017. S. 207-217pl
dc.identifier.isbn978-83-949144-0-0
dc.identifier.urihttp://hdl.handle.net/11199/10511
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”pl
dc.rightsopen accesspl
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Poland*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectknowledge acquisitionpl
dc.subjectsocial mediapl
dc.subjectcustomer knowledgepl
dc.subjecttourism industrypl
dc.titleSocial Media as a Source of Customer Knowledge – Potential and Limitationspl
dc.typebookPartpl

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