Why Metallica Changed Music World – Effectuation Perspective

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dc.contributor.authorSalmela, Erno
dc.date.accessioned2019-03-04T10:45:57Z
dc.date.available2019-03-04T10:45:57Z
dc.date.issued2016
dc.description.abstractThe purpose of this article is to understand the underlying factors why Metallica was capable of creating radical changes in the music industry and conquering the world. Metallica ́s history is examined during the period of 1981-1991 when Metallica advanced from a garage band into one of the world’s biggest bands. Metallica also played a remarkable role in the generation of new thrash metal genre. The effectuation theory is utilized in analyzing how this happened. This study provides knowledge on what is needed in creating this kind of success and progress. Prior to this, the effectuation theory has not been connected to the operations of any band or even other artists.pl
dc.identifier.citationBusiness and non-profit organizations facing increased competition and growing customers' demands : volume 15 : proceedings of the 15th Conference: MMC Brainville, Nowy Sącz, Poland, 20-21 June 2016. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU ; Nowy Targ : Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2016. - S. 153-171pl
dc.identifier.isbn978-83-65196-34-7
dc.identifier.urihttp://hdl.handle.net/11199/10489
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National-Louis University and Foundation for the Dissemination of Knowledge and Science “Cognitione”pl
dc.rightsopen accesspl
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Poland*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjecteffectuationpl
dc.subjectentrepreneurshippl
dc.subjectMetallicapl
dc.subjecteffectual logicpl
dc.subjectmarket creationpl
dc.subjectrenewalpl
dc.subjectthrash metalpl
dc.subjectmusic industrypl
dc.subjectheavy metalpl
dc.titleWhy Metallica Changed Music World – Effectuation Perspectivepl
dc.typebookPartpl

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