A draft of a business model based on CSR

Ładowanie...
Miniatura

Data

2011

Tytuł czasopisma

ISSN czasopisma

Tytuł tomu

Wydawca

Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz

Abstrakt

CSR is a new trend in doing business. Therefore the main goal of this article was to prove that social entrepreneurship and activities in Corporate Social Responsibility provide a new way for creating innovative strategies inside and outside organization (close and open innovations). This is a new innovative CSR-driven business model going beyond traditional management and economic thinking.

Opis

Słowa kluczowe

Cytowanie

Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 103-123