Image and Communication of Polish National Parks

dc.contributor.author	Pater, Beata
dc.date.accessioned	2014-04-10T08:49:44Z
dc.date.available	2014-04-10T08:49:44Z
dc.date.issued	2012
dc.description.abstract	This paper contains the analysis and evaluation of image and social communications in national parks in Poland. It is based on the results of research conducted by 'Starcom MediaVest Group "on behalf of the Tatra National Park. The purpose of intentional communication activity is to increase trust in activities undertaken by the institution to improve public perception and acceptance. This paper summarizes the communicative picture and image of national parks in Poland. It is an attempt to assess whether image-building and communication activities vital to the goods and services market are also needed for national parks.	pl
dc.identifier.citation	Business and Non-Profit Organizations Facing Increase Competition and Growing Customers' Demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2012. – S. 279-291	pl
dc.identifier.isbn	978-83-88421-80-8
dc.identifier.uri	http://hdl.handle.net/11199/7449
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz	pl
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.subject	image	pl
dc.subject	communication	pl
dc.subject	national park	pl
dc.title	Image and Communication of Polish National Parks	pl
dc.type	bookPart	pl

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