Conditions and Possibilities of Creating a Communication System with the Public by Public Administration Institutions

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dc.contributor.authorFlieger, Marcin
dc.date.accessioned2016-02-25T13:33:37Z
dc.date.available2016-02-25T13:33:37Z
dc.date.issued2015
dc.description.abstractThe paper deals with the issues concerning creating and managing communication system with the public by public administration institutions, focusing on gminas. Thus, analyzing unique functions realized by the gminas, the author has emphasized the necessity of implementing principles of a Customer Relationship Management concept. Next, the relation between the CRM concept and the idea and measures in the field of public relations has been scrutinized. As a result, the author has analyzed the ways and principles of using various communication channels with the public, showing conditions and possibilities of their implementation by the gminas.pl
dc.identifier.citationBusiness and non-profit organizations facing increased competition and growing customers' demands : vol. 14. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU and Fundacja Upowszechniająca Wiedzę i Naukę “Cognitione”, cop. 2015. - S. 207-221pl
dc.identifier.isbn978-83-65196-21-7
dc.identifier.urihttp://hdl.handle.net/11199/8964
dc.language.isoenpl
dc.publisherWyższa Szkoła Biznesu - National-Louis University in Nowy Sącz and Fundacja Upowszechniająca Wiedzę i Naukę “Cognitione”pl
dc.rightsopen accesspl
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Poland*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectcommunication systempl
dc.subjectpublic administrationpl
dc.subjectgminapl
dc.subjectCustomer Relationship Managementpl
dc.subjectpublic relations instrumentspl
dc.titleConditions and Possibilities of Creating a Communication System with the Public by Public Administration Institutionspl
dc.typebookPartpl

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