On the Search for Something New - Innovation and Brainstorming shaping Business Models
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Data
2008-08-05 16:18:22
Autorzy
Tytuł czasopisma
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Abstrakt
The purpose of this paper is to present and emphasize an enormous impact of innovation in
businesses models in the modern competitive global
market. The World has been changing
rapidly over last few decades. The competition among market leaders is no longer changing
existing product or services but moving firms away
from “Red Ocean” into “Blue Ocean”. There
is a widespread recognition that competition between businesses today is not solely based on
their competitive strategy but on their business models. The first step into profound changes is to
analyze company’s paradigm and describe precisely c
ore competence. Furthermore, a sustainable
competitive position can be reached only when a company is able to innovate its business
concept - its business model. Scientists claim that
innovation is like spring after winter. If company wants to exist on the market it has to innovate.
Companies today are engaging in “strategic benchmarking”, that is learning from the best
practices entailed in the innovative business models of companies in a wide variety of industries in different countries. Researchers do not consider
innovation as an entirely new phenomenon.
Jan Fagerberg wrote in his book that it is as old as mankind itself. Thinking about something new
and better ways or solutions seems to be in our human nature. The fact is that scientists, CEO’s
and economists have not discovered its importance.
As a student of FHS Kufstein in Austria I had an opportunity to attend a course: Innovative Business Models. I was inspired by my former
professor Dr. Guillermo Duenas who presented me the newest trends in business world. Some
people think there is too much talking about innovation, it became “trendy topic”, if you want to
be trendy just start talking about innovation. In my opinion it is trendy but only proper
understanding of what is really business model, its design and innovation and the Blue Ocean
Strategy can be helpful in achieving success in business. I want it to be practical handout in stick
to the essentials.
Opis
Słowa kluczowe
business models, innovation, brainstorming