Creating a corporate image in the context of talent management

dc.contributor.author	Huk, Katarzyna
dc.date.accessioned	2014-04-10T10:38:56Z
dc.date.available	2014-04-10T10:38:56Z
dc.date.issued	2011
dc.description.abstract	The term "employer branding" is relatively new. It shows the trend in the labor market, to attract high-potential employees, with highly specialized knowledge – so called talents. Talent management is a relatively new concept that shows the company’s management of its strategic capital which is human capital. An employer’s brand which is positively perceived helps to attract talent into the ranks of employees, which is the main goal of the considerations contained in this paper. The paper is theoretical in nature and was based on the subject literature.	pl
dc.identifier.citation	Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 240-252	pl
dc.identifier.isbn	978-83-88421-79-2
dc.identifier.uri	http://hdl.handle.net/11199/7454
dc.language.iso	en	pl
dc.publisher	Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz	pl
dc.rights	Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/	*
dc.title	Creating a corporate image in the context of talent management	pl
dc.type	bookPart	pl

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