Measures of company internationalization

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Miniatura

Data

2011

Tytuł czasopisma

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Tytuł tomu

Wydawca

Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz

Abstrakt

Company (Enterprise) internationalization is a complex process. In addition, assessment of its proceedings and its degree is not an easy and unambiguous task. This article includes summary of indicators of internationalization process as well as grouping of indicators according to these particular components of the enterprise that can undergo internationalization process. This paper also contains criteria of assessment of the degree of internalization which shall make analysis of internationalization process in the companies easier for entrepreneurs.

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Cytowanie

Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 419-429