Measures of company internationalization
Ładowanie...
Data
2011
Autorzy
Tytuł czasopisma
ISSN czasopisma
Tytuł tomu
Wydawca
Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz
Abstrakt
Company (Enterprise) internationalization is a complex process. In addition,
assessment of its proceedings and its degree is not an easy and unambiguous
task. This article includes summary of indicators of internationalization process
as well as grouping of indicators according to these particular components of
the enterprise that can undergo internationalization process. This paper also
contains criteria of assessment of the degree of internalization which shall
make analysis of internationalization process in the companies easier for
entrepreneurs.
Opis
Słowa kluczowe
Cytowanie
Business and non-profit organizations facing increased competition and growing customers’ demands. Ed. by A. Nalepka, A. Ujwary-Gil. Nowy Sącz : WSB-NLU, cop. 2011. - S. 419-429