(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005) Godzisz, Tomasz
Competition growth on media market is the cause of its consolidation. Achieving
synergy even thought obvious it is difficult and hard to be realized. We know the cases
when values of companies after merger were lower then before.
The purpose of this article is to show how media companies choose partners and how
they fulfill synergy as integrated ones. The author observes that in the first half of 2005
big players on the Polish media market show strong tendency to mergers and acquisitions.